Just like all of us, B2B buyers are also experiencing the ever growing convenience of the B2C platforms. Hence, they expect the same kind of ease while buying for business. Within last five years, B2B industry has grown a lot in terms of providing a better buying experience with the help of technology. However, it is still just the start. Most of the distribution industry is still functioning the old way, missing out all the benefits that can be provided by the technology. Let’s understand in detail why B2B eCommerce solution is important for the distributors.
In a survey it was found that B2B buyers are comfortable paying 30% more for the same product in exchange for better experience. The same review stated that 60% companies experienced increased revenues and more customers with the help of technology. 61% distributors experienced more loyalty from their customers. All this eventually leads to the larger profits.
B2B eCommerce makes your sales representatives’ job far easier along with other benefits; resulting in increased productivity. Time consuming traditional systems cost a lot of opportunities along with time. In a study at a wholesaler’s enterprise, it was assessed that the sales reps were wasting approximately 2 hours every day in data entry and paper work. This blog will help you understand it better: Decoding the Business ROI and Impact
Just like your customers, they are also experiencing the convenience of B2C eCommerce and then they get back to filling order forms for you like a machine, visiting stores all day and then re-entering all the orders in your backend system. You might think that they won’t be able to adjust with the technology fast enough, but B2C eCommerce has already giving them enough exposure. If you want more details on how you can introduce technology to your sales team without making them insecure about their job, read this blog: How B2B e-Commerce and Field Sales can work together
Believe it or not, around 66% of your competitors know that technology is important; and many of them are already either using it or in the process of implementing it. Technology has been changing our world at a very rapid pace. We cannot avoid it because the change is happening with or without us.
Given the rising expectations of the buyers, they know what they want from you. Some of the things are:
These are just some of the expectations directly told by the buyers. Technology gives you ample opportunity to make your B2B customer happy by constantly improving the convenience. Some of the inspirations that you can take from B2C eCommerce platforms are:
If you have not already taken a step toward technology, please do it now because your competition is already moving ahead of you. It is not just about the competition but about many other factors such as ease of business, more transparency, more clarity, better ROI, happy employees, happier customers, and many more. You won’t miss your old ways at all once you embrace the B2B eCommerce distribution. The better your system is, the better your business will be. Do not hesitate to contact us to know details about leveraging B2B eCommerce distribution channel.