Powering Direct to Retail for Smarter Wholesale
Digitize and engage with your retailers by directly connecting with them
- Let retailers self-serve 24×7 through your branded retailer mobile app
- Deliver retailer-specific experience with their own catalog, pricing & schemes
- Communicate and engage directly with your retailers & build lasting relationship
- Understand what’s happening across online and in-person sales channels
Despite many opportunities of Direct-to-Consumer (DTC), wholesale still remains to be a major part of the brand's business – and won’t be going away anytime soon. Wholesale can be an excellent marketing channel, boost volumes to create economies of scale, and reduce risk by enabling selling on preorder.
With Edistera B2B Commerce Cloud, leading brands are now embracing a “direct to retail” strategy for their wholesale business, serving their retailers digitally through private wholesale store removing middlemen. The same principles that apply to the DTC strategy, are now also applied for selling wholesale to retailers - although of course slightly differently.
Built for Direct to Retail (DTR)
Easy and Intuitive
B2C-like buying experience for retailers configured to your branding needs
Retailer Personalisation
Catalog, price lists, payment methods, and more, tailored for your retailers
Modern Digital Catalog
Showcase modern digital catalog, marketing collateral & up-to-date stock
Barcode Scanning
Use your mobile phone for product lookup and shelf-side ordering
Digital Order Taking
Collect and maximise order volume without physical visits to retailers
Order Tracking
Let your retailer track order dispatches from you with regular updates
Trade Promotions
Increase order size and improve margins by cross-selling and upselling
Direct Engagement
Connect & engage directly with new launches, schemes & announcements
ERP Integration
Keep data fresh, and consistent across channels, with back office integrations
I'm glad we have Edistera. We're using Edistera CRM for our sales team & Edistera Direct for many of our wholesale buyers. Our buyers love mobile ordering, people are ordering products that they wouldn't have ordered before. Overall, it's an excellent product.
Varun Ahlawat
Sales & Marketing, Kolhu
More on Direct to Retail (DTR)
Retailer App: 5 Advantages of Mobile App Ordering
Self ordering retailer app is the emerging trend in B2B commerce. Considering millenials and their buying habits, online retailer apps have been changing the game and increasing market share for many brands and manufacturers.
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How to Sell Products to Retailers
Short guide on how to wholesale products to retailers. As a wholesale brand, if you aren't thinking critically about customer - specifically, how you can better service your retailers, you are making a big mistake.
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Why B2C e-Commerce Platform won't work for B2B
Thinking of using your B2C e-Commerce platform to accept orders from your wholesale customers? Here are the most important things to consider before choosing your B2B e-Commerce platform for your retailers or wholesale customers.
Gaurav Singh RanaLet's Get Started
You are one step away from better wholesale selling — take it online today. Book a personalised free demo of Edistera's B2B Commerce Cloud.