Best Practices

Retailer App: 5 Advantages of Mobile App Ordering

Gaurav Singh Rana

Retailer App: 5 Advantages of Mobile App Ordering

Mobile app ordering is gaining momentum in the B2B commerce. The growth of retailer apps looks never-ending, as the mobile industry has been ever-growing for the past 2 decades. Additionally, B2B e-Commerce has just started to grow very rapidly in India.

According to research, 49% of B2B buyers globally are using their mobiles for product buying research. As the world has been moving toward mobile-friendliness for the past few years, B2B mobile commerce (also known as m-Commerce) is constantly rising. Particularly, millennials are driving the need for mobile app ordering options. Here, we will discuss the 5 major benefits of the online retailer app:

1. Increased Ordering Efficiency

Mobiles are already the most convenient gadget for everyone. It is naturally convenient to order or reorder using a device in your hand. In addition to the convenience of time and location, mobiles also offer features like barcode scanning, one-click ordering, and easy mobile payment options. Considering millennials are very important target segment in future, retailer mobile app features must be targeting their buying habits from all over the internet. 86% B2B suppliers already believe that a multi-channel approach will take them toward long-term success. Retailer mobile app seem to be the most vital factor here.

2. More Marketing Opportunities

Upto 95% of retailers use their mobile devices for buying research purposes. Hence, an increased mobile ad spending is natural. Mobile advertising is just one-step toward better growth. Offering a retailer mobile app can allow brands to customise unique offers for each retailer and checking drop-off points in the buyer journey. If for instance, data analytics shows that retailers are putting together an order for a new product, but falling short of hitting the actual buy button, it’s then possible to change specific offer or scheme to convert retailer.

3. Platform Integration

Retailer mobile app integration with backend system like ERP is growing rapidly, as most people are realising the importance of mobile apps. Also, with technological advancements, mobile apps are becoming easier to use. As a device, mobiles are already the first choice for finding the products. Also, these integrations help in better user experience on mobile at the buyer’s end, as platform integration is able to provide all the historical purchase and preference data to retailer app.

4. Direct Communication

This has been a big pain point for brands and manufacturers to communicate and engage with their retailers who have been buying frequently from them and want to keep themselves updated with latest brand schemes and offers. Retailer mobile app solves this problem and primarily used for communication between brand and retailers. Using this convenience, suppliers can add several communication options to their retailer app. Push notifications or WhatsApp can help in keeping the buyers updated about the new promotions, offers, schemes, personalised deals, reminders for reordering, reordering-exclusive offers, new stock updates, and many more.

5. M-Commerce Supplements, Not a Substitute

Mobile commerce has been taken as a threat by sales reps, but no technology can substitute a personal touch of human-to-human interaction in B2B commerce. Rather, m-Commerce complements the work of sales reps by minimising/automatising robotic, data-entry type tasks and giving more time and opportunity to the sales reps to work on building better relationships with the retailers on the behalf of the brand. Online retailer app is just another buying channel for retailers with varying needs. Most customers abandon their cart after adding products because the last step of payment is most crucial for them. Hence, the payment step must give them assurance that they are buying the products at the right price and through the right payment channels. As large quantities and payments are involved in B2B e-Commerce, sales reps are very helpful in making the wholesale customers comfortable on a personal level.

We are putting efforts in making the technology onboarding very convenient, cost-effective, and easy to use for brands and manufacturers. If you have any questions regarding m-Commerce or in general B2B e-Commerce, we would love to hear from you. Also, feel free to ask for a free trial of our cutting-edge B2B ordering software.

Last Updated :
August 7, 2021
Published :

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