Best Practices

7 Tips to Increase General Trade Sales

Surbhi Bhadauria

7 Tips to Increase General Trade Sales

General trade sales are a key source of revenue for many businesses — particularly those manufacturers who would rather not deal directly with their end consumers. While general trade may seem like an afterthought when you have direct customer sales to manage first, they’re a central aspect of growing your business in the long run.

The retail general trade channel is the largest channel by revenue, accounting for approximately 75% of total sales in most countries. When it comes to FMCG businesses, the connection with retailers and technology must be balanced to achieve the desired sales objective. To arrive at your desired sales target, you must even out the use of technology with your retailers. The importance of ensuring that the proper strategic and technological initiatives are taken in order for this channel to generate the desired amount of output cannot be over-emphasized.

The following tips will help you increase your general trade sales so that you can grow your business further than you ever thought possible.

1. Data Driven Retailer Onboarding

Intelligent store onboarding is a key challenge for retailers, but there are a number of ways to tackle it. One way is to segment the customer journey by data. This can be done by analyzing anonymous store visitors’ transactional data, such as online purchases and returns, to identify segments that are most likely to convert into customers.

Ultimately, intelligent store onboarding involves strategic approaches that go beyond simply automating sales processes. It requires understanding who the customer is and how they behave when interacting with the brand. To do this, marketers need to look at all aspects of the customer journey – from discovery through purchase and beyond – and use data to guide decisions.

2. Automated Order Collection

Order collection is one of the most crucial parts of the sales cycle. When you have a customer, you need to be able to track and confirm their purchases as quickly as possible. Ordering mobile app can play a key role in this process by automating tasks, freeing up time for your staff to focus on more important things. By using technology, you can improve key metrics like order quality, fulfilment speed, and customer retention, all of which will help you grow your business.

From a revenue perspective, there are many benefits to using technology for order collection.

  1. First, it can reduce labor costs by up-skilling existing staff or by hiring new people when needed.
  2. Second, it can increase customer engagement rates by letting users know when orders are being processed so they don’t have to keep checking the website every time.
  3. And third, it can help deliver a more consistent experience for customers across multiple platforms by automating data collection and processing.

You can also use retailer app to automatically capture the payment information that you receive from customers. This can help to eliminate human error and make your company’s operations more efficient.

3. Integrate Scheme Application to Order Capture Workflow

Integrating a scheme application with an order workflow can lead to streamlined processes and improved accuracy. The process of integrating a scheme application with an order workflow can be automated using integrations such as Zapier. By using your existing business tools, you can quickly connect the two systems, ensuring that all elements are working together properly.

Integrating the application of the scheme with an order workflow can improve workflows and reduce costs. By applying the scheme at the time of order creation, customers can easily track their orders and check that they have been processed correctly. For example, when a customer places an order, you should automatically apply the scheme and start a payment authorization to ensure payment is made when it is due.

If a customer cancels an order, you should automatically cancel the corresponding scheme application. This will prevent any further fees. There are many other benefits, such as easier management and improved security.

4. Run Data-Driven Marketing Campaigns

When it comes to retail trade, there is an abundance of data at your disposal. Data like sales volumes and trends are invaluable when it comes to improving the sales of a store. By using data like this, you can create more targeted ads and displays that will improve the general trade sales of your store.

  1. There are many different ways that you can use data to improve your general trade sales. One way is by using predictive analytics software. Predictive analytics software can be used to determine what kinds of products people are buying. It can also be used to determine what kinds of items people are likely to buy next. This kind of information is invaluable when it comes to improving the general trade sales of your store.
  2. Another way that you can use data is by creating new displays for the store. By creating new displays for the store, you can increase the number of people who see the store's products. This will in turn lead to increased sales for the store.

In addition, by using data-driven marketing campaigns, you can push people through your doors who would not normally come into your store. By doing this, you will increase your general trade sales and save money in the process.

5. Use Route Optimization To Increase Facetime With Retailers

The way you shop is changing, and so are your sales opportunities. One way to stand out from the crowd is by using location-based marketing techniques like route optimization.

Route optimization is the practice of optimizing a customer’s route to a store so that they spend more time inside it and less time on the way. There are a number of ways to do this, but the most common are in-store displays and unique signage to direct shoppers to the right location.

By taking advantage of open data from your supply chain partners, you can optimize your routes to target more profitable areas. This approach can also help you get more facetime with retailers, so you can sell them more products. By optimizing your routes and using location-based marketing techniques like route optimization, you can increase sales and make more money.


Technology is revolutionizing everything including general trade sales. The better you do it, the more you move ahead of your competitors. The gap between general trade and modern trade in India is shrinking.

We, at Edistera, are specialized in making your business more hi-tech. With our cutting edge software tools, we can assist you in increasing your revenue exponentially. If you want to know more, please feel free to contact us.

Last Updated :
June 23, 2023
Published :

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