Constant growth in the revenue share of B2B eCommerce transactions and expectations of better B2B buying experience has amplified the adoption of tech enabled wholesale commerce platform among the manufacturers and brands.
In the absence of the right knowledge, it is difficult to plan and strategise the implementation, so as to avoid any difficulties or possible customisation later. It is always better to strive for a perfect set-up, so that the intended work runs seamlessly right after you successfully launch your wholesale eCommerce platform. It is always better if you do your homework first, so there are a few things that you can do before you start with the implementation process:
Before you choose your ready-to-use B2B eCommerce software provider, check this blog to decide better: What to expect from SAAS Solution Provider
Let’s now discuss how to launch your wholesale sales platform with the help of B2B eCommerce solution successfully.
Setting up a wholesale eCommerce portal for your business can be a tedious task. In order to make it happen smoothly, there has to be a good understanding of operations, sales, and a few more fields as per the requirements of your business.
Most of the SaaS B2B eCommerce portal are ready-to-use. The right project team will ensure the successful implementation of the portal in your business. As we know that all skills are required to successfully launch and manage the platform, let’s discuss the main members for your team:
As B2B companies function on a very personal level with their wholesale customers, their SaaS portal is also supposed to behave in that way. Each buyer must have a personalised experience to comfortably place the orders. Hence, the first thing you need to upload in your portal is the customer data, so that customers can login to experience personalised pricing, schemes, products and a few other required things. Secondly, you need to upload and set the product-catalogue, which must contain all the required information to make ordering easy for the buyer.
If you manage to make your B2B ordering portal perform impeccably with the correct information and up-to-date data at all times, it will reduce the customer-service cost and increase the re-ordering frequency.
Once your B2B eCommerce portal is up and running, it is better that your wholesale customers start using it soon to make your wholesale eCommerce strategy successful. You can make them aware about your new B2B ordering portal by taking the following steps:
Now when your wholesale sales platform setup is working fine along with all the required data and your wholesale customers are conveniently placing the orders, you may experiment with the marketing opportunities you received with this upgrade. Here are the few ways to do it:
There is no end to the creativity in planning and running marketing campaigns. Keep experimenting and find out better ways to target and engage your wholesale customers.
Performance measurement is the key to growth and success. Main KPIs, we recommend are:
Supporting the project with the right team, prioritising awareness and adoption, and creating the right incentive structure to keep sales teams aligned with online sales strategies are key to ensuring wholesale eCommerce platform has a lasting impact on your profits, sales efficiency, and overall customer engagement.
Edistera B2B Commerce Cloud is one such platform that offers you everything that you can think of from the wholesale eCommerce portal. With the cutting edge technology, we ensure seamless usage and transactions; maintenance and update is our responsibility. All you need to do is to plug and play. If you are interested in knowing about us in detail, please feel free to contact us for demo.