Despite many opportunities of Direct-to-Consumer (DTC), wholesale still remains to be a major part of the brand's business – and won’t be going away anytime soon. Wholesale can be an excellent marketing channel, boost volumes to create economies of scale, and reduce risk by enabling selling on preorder.
With Edistera B2B Commerce Cloud, leading brands are now embracing a “direct to retail” strategy for their wholesale business, serving their retailers digitally through private wholesale store removing middlemen. The same principles that apply to the DTC strategy, are now also applied for selling wholesale to retailers - although of course slightly differently.
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B2C-like buying experience for retailers configured to your branding needs
Catalog, price lists, payment methods, and more, tailored for your retailers
Showcase modern digital catalog, marketing collateral & up-to-date stock
Use your mobile phone for product lookup and shelf-side ordering
Collect and maximise order volume without physical visits to retailers
Let your retailer track order dispatches from you with regular updates
Increase order size and improve margins by cross-selling and upselling
Connect & engage directly with new launches, schemes & announcements
Keep data fresh, and consistent across channels, with back office integrations
"I’m glad we have Edistera. We’re using Edistera Rep for our sales team & Edistera Direct for many of our wholesale buyers. Our buyers love mobile ordering, people are ordering products that they wouldn’t have ordered before. Overall, it’s an excellent product. "