# Edistera

> B2B commerce platform to help you grow your wholesale business.

Edistera is an AI-powered omni-channel B2B commerce platform that unifies B2B eCommerce, field sales automation and direct-to-retail for wholesalers, distributors and manufacturers. Three products: Edistera Direct (branded B2B store), Edistera CRM (field-sales mobile app) and Edistera HUB (centralised backend for catalog, orders, GST invoicing, inventory).

## Company
- Name: Edistera
- Website: https://www.edistera.com
- App / login: https://admin.edistera.com/login
- Social profiles: [LinkedIn](https://www.linkedin.com/company/edistera), [X](https://x.com/edisteraHQ), [YouTube](https://www.youtube.com/channel/UC6LlTG2p5Qb3RBg3PFqy12A), [Facebook](https://www.facebook.com/edisteraHQ), [Instagram](https://www.instagram.com/edisterahq)

## Core pages
- [Home](https://www.edistera.com/): Platform overview
- [About](https://www.edistera.com/about): Company, mission and team
- [Schedule a demo](https://www.edistera.com/schedule-demo): Book a personalised demo
- [Contact](https://www.edistera.com/contact)
- [Resources](https://www.edistera.com/resources): Learning center
- [Blog](https://www.edistera.com/blog)
- [Case studies](https://www.edistera.com/case-study)

## Solutions
- [Powering Direct to Retail for Smarter Wholesale](https://www.edistera.com/for/direct-to-retail): Digitize and engage with your retailers by directly connecting with them
- [A Smarter, Less Manual Field Sales](https://www.edistera.com/for/field-sales-automation): eCommerce CRM & Order taking app for sales reps on the go

## Case studies
- [Direct to Retail with Omnichannel B2B Commerce](https://www.edistera.com/case-study/direct-to-retail-with-omnichannel-b2b-commerce): How a food brand has expanded their retailer base with wholesale commerce software

## Blog (44 posts)
- [5 Benefits of Personalisation in Wholesale eCommerce](https://www.edistera.com/blog/5-benefits-of-personalisation-in-wholesale-ecommerce): When evaluating B2B e-Commerce solutions, the ability to personalise on a customer-specific level should be a primary consideration.
- [Why Digital Catalog is a Must-Have for Wholesale Selling](https://www.edistera.com/blog/why-digital-catalog-is-a-must-have-for-wholesale-selling): Digital catalogues offer instant updates, rich visuals, and easier access, improving customer experience and efficiency. Shifting to digital is smarter, greener, and essential for modern sales success.
- [Don't Make These 5 Common B2B eCommerce Platform Mistakes](https://www.edistera.com/blog/dont-make-these-5-common-b2b-ecommerce-platform-mistakes): Learn from the mistakes made by others. Don't settle for a mediocre solution; instead, take your time assessing B2B eCommerce vendors and observe their systems in operation.
- [Why Retail Industry needs Distribution Management Software](https://www.edistera.com/blog/why-retail-industry-needs-distribution-management-software): DMS can help the retail industry overcome these challenges by improving customer satisfaction, profitability, supply chain management, operational efficiency, and reducing risk and uncertainty.
- [5 Things to Know About Sales Territory Management](https://www.edistera.com/blog/sales-territory-management): Establishing a permanent journey plan (sales beat plan) and managing your sales territories effectively are critical aspects of sales territory management.
- [Selling to Retailers: How to Choose Retail Stores](https://www.edistera.com/blog/how-to-choose-retail-stores): The kind of retailer you target and the type of product you sell will determine which one is the best partner. Learn more about how to choose retail partners.
- [5 Key Factors for Successful Wholesale Software Launch](https://www.edistera.com/blog/5-key-factors-for-successful-wholesale-software-launch): Successful wholesale software launch is not just about how good your software is, but more about the end-user experience.
- [7 Tips to Increase General Trade Sales](https://www.edistera.com/blog/7-tips-to-increase-general-trade-sales): General trade in India may be decreasing, but modern trade is still very young in the market. Retail general trade channel accounts for 75% of sales in the world.
- [General Trade vs Modern Trade](https://www.edistera.com/blog/general-trade-vs-modern-trade): When it comes to B2B eCommerce, there are two primary sales channels that Indian companies use: General Trade and Modern Trade. Let’s understand the difference.
- [Announcing Edistera](https://www.edistera.com/blog/announcing-edistera): Announcing Edistera B2B Commerce Cloud to make B2B selling easier for brands, manufacturers and distributors. Enterprises using Edistera transform their sales effectiveness and drive operational efficiency, delighting customers and growing lasting relationships so take the first step towards better B2B selling.
- [Why Field Force Automation is Must for Wholesale Commerce](https://www.edistera.com/blog/field-force-automation-is-must-for-wholesale-commerce): Field force automation comes across as the perfect solution for wholesalers to automate sales and improve sales rep productivity.
- [5 Key Benefits of Field Sales Tracking](https://www.edistera.com/blog/benefits-of-field-sales-tracking): Field sales tracking is important to keep track of the sales team’s efficiency and productivity. It highly contributes to the overall growth and profitability of the organization.
- [Wholesale Selling Tips for Field Sales Reps](https://www.edistera.com/blog/wholesale-selling-tips-for-field-sales-reps): Here are some wholesale selling tips to help field sales reps make more time in their day for selling. Learn about digital catalogs, better journey plan & more.
- [Why Kotlin-First Native Mobile App is Best for B2B Commerce](https://www.edistera.com/blog/native-retailer-mobile-app): A native mobile B2B commerce app is a must-have for any manufacturer and brand selling wholesale, where offline access & high frequency ordering are often required.
- [Evolving Role of Field Sales Reps in B2B eCommerce](https://www.edistera.com/blog/evolving-role-of-field-sales-reps-in-b2b-ecommerce): B2B omnichannel commerce is here to stay. Find out how the role of field sales reps is evolving in this environment, and how it may be more important than ever.
- [How to Motivate Field Sales Team Part 2: Incentives](https://www.edistera.com/blog/motivate-field-sales-team-part-2): The most important thing about your contest prizes is you want to give your field sales reps things they value. The more your field sales team can identify with the bounty, the more likely they are to want it.
- [How to Motivate Field Sales Team Part 1: Contests](https://www.edistera.com/blog/motivate-field-sales-team-part-1): While of course, a big part of incentivizing your field sales reps tends to be centered on the end goal - commission - it's important to take a few steps back and think about how you can motivate your field sales team.
- [Field Force Automation: The Before & After Story](https://www.edistera.com/blog/field-sales-software): Field sales has always been challenging. Field force automation software is changing the sales process for field sales reps, making them more productive and work faster. It has never been a more exciting time for sales reps on the go.
- [B2B Commerce is Simplifying: What it Means for Wholesale Distribution](https://www.edistera.com/blog/b2b-ecommerce-is-simplifying-what-it-means-for-wholesale-distribution): Post Covid, B2B commerce competition rose multifold. Most of the brands and manufacturers are now already competing with the quality of their online presence both in B2C and B2B.
- [How to Sell Products to Retailers](https://www.edistera.com/blog/how-to-sell-products-to-retailers): Short guide on how to wholesale products to retailers. As a wholesale brand, if you aren't thinking critically about customer - specifically, how you can better service your retailers, you are making a big mistake.
- [Retailer App: 5 Advantages of Mobile App Ordering](https://www.edistera.com/blog/retailer-app-5-advantages-of-mobile-app-ordering): Self ordering retailer app is the emerging trend in B2B commerce. Considering millenials and their buying habits, online retailer apps have been changing the game and increasing market share for many brands and manufacturers.
- [Types of Trade Promotion Tools in B2B Commerce](https://www.edistera.com/blog/types-of-trade-promotion-tools-in-b2b-commerce): In this digital world, where human warmth is being replaced by the cold machines, B2B trade promotions work like occasional warm touch. When a potential wholesale customer comes across a trade promotion, a sense of relationship with that brand is instantly created.
- [How B2B e-Commerce is Different from B2C](https://www.edistera.com/blog/how-b2b-e-commerce-is-different-from-b2c): When structuring the customer ordering experience, it’s important to appreciate and consider the key differences between B2B e-Commerce & B2C e-Commerce.
- [Top Online B2B Marketplaces in India](https://www.edistera.com/blog/top-online-b2b-marketplaces-in-india): Post covid, Indian business community has started embracing online B2B marketplaces at a very fast pace. Let's talk about the top online B2B eCommerce marketplaces in India that are quickly shifting the age-old trends.
- [Top Trends for B2B e-Commerce in India](https://www.edistera.com/blog/top-trends-for-b2b-e-commerce-in-india): Omnichannel commerce is the most trending thing in B2B e-Commerce in India right now. Market shares are about to get concentrated with the companies having best B2B commerce technology.
- [Key Benefits of Trade Promotions in B2B Commerce](https://www.edistera.com/blog/key-benefits-of-trade-promotions-in-b2b-commerce): Successful brands & distributors realize the importance of trade promotions in their B2B commerce activities and use channel loyalty programs & schemes to drive demand for products.
- [Field Sales App: A Must-Have for Field Sales Reps](https://www.edistera.com/blog/field-sales-app): Field sales reps are supposed to use their selling skills to help your business grow, but manually entering the orders limit them to the data-entry type of task. Embrace field sales app and let the real power of your sales reps unleash.
- [5 Ways Online B2B Order Platform will Impact your Business](https://www.edistera.com/blog/5-ways-online-b2b-order-platform-will-impact-your-business): Online B2B order entry software impacts your business in several positive ways. There is just one problem, that is, the comfort of your sales reps to accept the change.
- [How Distributor Management System Improves your ROI](https://www.edistera.com/blog/how-distributor-management-system-improves-your-roi): Companies are consciously going for distributor management system for a complete visibility of their channel sales.
- [5 Things to Know about Distributor Management System](https://www.edistera.com/blog/distributor-management-system): Distributor Management System streamlines and manages all the distribution workflows and activities, improves supply chain efficiency, eliminates stock outs, overstocking and allows companies to access real time data from distributors.
- [How B2B Ordering App can Solve your Order Punching Delays](https://www.edistera.com/blog/how-b2b-ordering-app-can-solve-your-order-punching-delays): Order fulfillment is the important part of wholesale business which B2B ordering app can help manage customer expectations and also helps in faster cash flows.
- [Why Distributors should Leverage Wholesale Distribution Software](https://www.edistera.com/blog/why-distributors-should-leverage-b2b-ecommerce-distribution-channel): B2B wholesale platform is already overtaking the wholesale industry with a rapid pace. There is no reason to stick to the old ways of distribution because embracing  wholesale distribution software has far too many advantages to ignore.
- [How Distributors can Embrace Wholesale eCommerce](https://www.edistera.com/blog/how-distributors-can-embrace-technology-and-become-edistributor): Digital disruption has changed the relationship of wholesale distributors with their buyers. Wholesale eCommerce is enabling this disruption for distributors servicing retailers both online and in-person.
- [What is e-Distribution?](https://www.edistera.com/blog/what-is-e-distribution): E-distributors are the future of wholesale distribution industry. With utmost transparency and increasing ROI, e-distribution systems are the promise of a better future for the manufacturers and wholesale distributors who are struggling to compete with online marketplaces.
- [Best Strategies to drive B2B eCommerce Adoption](https://www.edistera.com/blog/best-strategies-to-drive-b2b-ecommerce-adoption): Moving your wholesale customers online can be a fight against complacency, but thankfully, with some careful planning, B2B eCommerce adoption challenges can be overcome.
- [Wholesale eCommerce Platform: 5 Steps for Successful Launch](https://www.edistera.com/blog/building-e-distribution-5-key-steps-for-successful-launch): Right strategic plan, motivated team, business growth measurements and experimentation are the crux of the success of your wholesale eCommerce platform using B2B eCommerce software.
- [B2B e-Commerce in 2022](https://www.edistera.com/blog/b2b-e-commerce-in-2021-post-covid-19): Post covid, demand for easy online B2B ordering system has only accelerated, as personal interactions have reduced. Brands, manufacturers and distributors have traditionally been slow to adopt B2B e-Commerce, but this is quickly changing.
- [How B2B Commerce & Field Sales can Work Together](https://www.edistera.com/blog/how-b2b-e-commerce-and-field-sales-can-work-together): B2B commerce is growing rapidly and would soon become common place over time so the real question is how Brands and their field sales team would see this is as a good news or bad news.
- [Understanding B2B e-Commerce Solution choices for your Business](https://www.edistera.com/blog/understanding-b2b-e-commerce-choices-for-your-company): Are you looking for B2B e-Commerce solution for your business, but don’t know where to start? B2B e-Commerce solutions come in variety, but cloud-based platform is the first choice of the new-age businesses.
- [What to expect from B2B eCommerce Solutions Provider](https://www.edistera.com/blog/b2b-ecommerce-solutions-what-to-expect-from-saas-solution-provider): When it comes to driving wholesale revenue in your business, you cannot afford to have mediocre B2B eCommerce platform. A good B2B eCommerce solution provider must eradicate all your existing B2B ordering problems, so that you focus on building relationships with your customers.
- [Marketing Opportunities in eCommerce for B2B](https://www.edistera.com/blog/marketing-opportunities-in-ecommerce-for-b2b): The relationship between brands and their wholesale customers is rapidly changing due to the marketing opportunities offered by B2B eCommerce platform.
- [B2B eCommerce ROI: Decoding the Business ROI and Impact](https://www.edistera.com/blog/b2b-ecommerce-decoding-the-business-roi-and-impact): If you are a Brand, Manufacturer or Distributor, you should understand how taking your wholesale distribution to online will reduce the cost, make the processes simpler as well as transparent, and improve the potential B2B eCommerce ROI.
- [Why B2C e-Commerce Platform won't work for B2B](https://www.edistera.com/blog/b2c-vs-b2b-ecommerce-solutions): Thinking of using your B2C e-Commerce platform to accept orders from your wholesale customers? Here are the most important things to consider before choosing your B2B e-Commerce platform for your retailers or wholesale customers.
- [B2B eCommerce Definition: What is B2B eCommerce?](https://www.edistera.com/blog/what-is-b2b-ecommerce): B2B eCommerce definition is business to business electronic commerce and refers to online transactions between businesses, often involving brands, distributors selling to wholesale customers or retailers.

## Legal
- [Privacy Policy](https://www.edistera.com/privacy-policy)
- [Terms of Service](https://www.edistera.com/terms)